My second topic about Data is the next Intel Inside which is the second of eight patterns as defined by Tim O’Reilly. The name of this pattern come from the marketing campaign by Intel to make people conscious of their products and how inside of the computer brand is more important than outside brand.
What does data is the next intel inside mean?
Well, we all know how important an Intel processor or microchip is to the overall functioning of a computer or an electronic device. Without a microchip the computer will not function and if the microchips were not powerful enough the whole computer would run slow. So just as microchips are essential to overall functioning of a computer similarly data is considered as important today and is therefore rightly compared to a microchip of any web 2.0 applications. Internet, as we all know, has become a very big part of our life. A computer without Internet is like a bulb without electricity. Today data lives on the web and the race now is all about who will own and control the data.
The computer and the operating system don’t matter nearly as much as the browser. The functionality and the data all live out on the Web, and the real race now is about who will own and control that data. (Mark Oehlert, 2008)
Example of data is the next intel inside:
E-commerce websites are good examples for illustrating the pattern of “data is the next Intel inside for web 2.0 application”. In any ecommerce site data plays a very important role. There are hundreds of E-commerce websites out there like Amazon, E-Bay etc. And I have particularly chosen ETSY.com because personally I love shopping and am always looking for vintage jewellery, clothing and home accessories. You may wonder why is the website called ETSY.com? What does ETSY mean? Even I’ve wondered about it until I came to know that etsy in Italian means ‘oh yes’. The founder wanted to name the website to something that was not overly complicated and easy to remember and he wanted to build such a brand name right from scratch.
So what is http://www.etsy.com :
ETSY.com is an ecommerce website that focuses on selling vintage products. Products that is old and ancient (at least 20 years or more). Such products include handmade items, art and craft supplies etc. The website sells clothing, food, toys, art, photographs, jewellery, bath, beauty products etc. ETSY.com get its inspiration from the tradition of open art & craft stalls and fairs where the seller has his personal storefront where he displays and sells his goods.
How does ETSY.com works? :
ETSY.com provides a common ground where both buyers and sellers get the opportunity to buy and sell vintage products. Products that is old and unique.
Before a seller can start selling vintage products he has to first of all register with the website, create a free account and give a unique name to his virtual store. Once the account is setup the seller can upload the product details along with photos and videos. Every upload of the product in the electronic shop cost $0.20cents and the product remain advertised for a maximum of four months on the shop’s page or until someone buys the product, whichever comes first. The sellers puts a price tag on the product as he likes and ETSY.com charges 3.5% of the sale price for each products sold on the website.
Buyers also have to register with the website and create a free account. There is a search facility on the website to allow buyers to search for products they are interested in and based on the user feedback and customer reviews of a particular shop, buyers can make a sound decision of whether to exact the transaction or not. Products are also categorised to help buyers easily find what they are looking for.
Let us see what best practices ETSY.com has applied :
- Unique, hard to recreate source of data:
Individual sellers create data related to each product. Since these products are handmade and vintage more than 20 years, hence this information is unique and hard to recreate sources of data.
- Enhance core data:
Etsy.com allows sellers to enhance core data by allowing them to edit their shop and product details. It also allows the purchasers to comment and give feedback on the products they have purchased based on which sellers can improve their products and services.
- Users control their own data:
Etsy.com members can upload and edit product descriptions and the purchasers can write feedback and rate the the transaction. Users can choose to provide the full name and other personal information such as gender, location to be publicly displayed.
- Make some rights reserved, but not all:
Etsy users may review and change the information in their account and they can remove certain optional pieces of information. As well as, they can disable cookies in their web browse. Etsy copyright page
- Define a data strategy:
Etsy primary strategy as i mention above hold shop owner data, store it four months on the shop’s page , or until someone buys the items . In addition, if the costumers want leave feedback they have 120 days before the ability of to leave feedback expired.
- Own the index, namespace, or format:
- Design data for reuse:
Since Etsy.com is an ecommerce website there is no capability of design data for reuse.
- Outsource or supply data access management:
Members can access their data by their unique user name and password..
At the end, as said by O’Reilly in an interview, future is about data, not software algorithms.
That’s a couple of advises might helps you if you wanna be a seller in this website:
In this website I’ve found all what I’m looking for and more , it has every thing and it’ll suit with all tastes because it have a sellers from all around the world .. I hope you’ll fall in love with it as I did..
Have ever try selling or buying something from etsy ?
How would you rate it from 1 to 10 ?
Do you know a similar website ?