Blogging Strategy

My dear readers, welcome again to my blog discussing Enterprise 2.0. I will try my best to present helpful and enjoyable information to you, and I will be happy and thankful to receive your comments and advice. My first post in Enterprise 2.0 will be an overview of blogging and will discuss blogging strategy, including how to create your own weblog.

blog

About Blogging:

Blogging is one of the fastest-growing trends on the Internet. A blog is a kind of website that people use to write a description of a specific event, or to post other material such as graphics or video. As stated in Wikipedia, a blog consists of separated input “posts” arranged in descending chronological order.

Blog Types:

There is a variety of blog types, and I’m going to cover some of them.

1-Personal blog: A diary or comments on a particular topic by individuals. This kind of blog is the most common, and is used to present the personal vision of its owner in any area.

2-Link blog: The first type of blog published on the Internet. Link blogs contain many links to Internet sites that the blogger believes are worth visiting, as well as brief descriptions of these sites.

3-Article blog: These contain comments on news and events. They usually reveal much less of the daily life of the author.

4-Photo blog: This type of blog is based on pictures.

5-Podcast blog: These blogs contain radio broadcast clips: short radio programs registered by the owner of the blog. The reader can download the clips when he or she wants to listen to them.

6-Videocast blog: These are blogs that contain broadcast video clips, similar to podcast blogs but using video. Videocast blogs are the latest blogging trend.

7-Diverse blog: Most diverse blogs are a mixture of the above-mentioned types of blogs.

8-Group blog: This kind of blogging is done by a group of people.

9-Microblogging: This kind allow bloggers to post short content, such as Twitter content.

 blogging-image

How to write a blog?

A lot of websites allow you create your own blog for free on the web servers of those sites. All you have to do is create a new account using your e-blogging service, then you can then start blogging directly. “Blogger” is one of the most popular blogging services on the Internet. When you decide to write a blog, think about the steps below:

1-Decide objective: I have been writing these articles on my blog in order to achieve a high grade in my study, while others write to express themselves, build relationships or their reputation, make money, or record a story.

2-Blog readers: To succeed with my blog, I work hard for my readers and think about them.

3-Blog content: In my blog I talk about Web 2.0 and Enterprise 2.0. I try to make my content as clear and simple as I can so it is easily understood by lots of readers, and I keep word count low to make sure my readers have time to read it.

4-Publication time: Every week during semester I publish a post.

How to attract readers to the blog?

1-Blog registration: If you want to attract readers (and not just the friends you told about your blog), you can register your blog in a search engine. You can also register your website in blog site directories such as BlogCatalog.

2-Author’s credibility: A credible writer gives readers confidence and stimulates readers to visit the blog again.

3-Worthy content: The information in the post and the links should be worthy of reading. Correct language that is free of grammar and spelling mistakes is also required.

4-Conversation: Make conversation with other bloggers through the comments.

5-Blog appearance: Appropriate colours is an important element in the blog. For example, a black background with red text is not quite consistent  and will be tiring to look at it. Additionally, images in a blog are attractive, but should have meaning and express the topic.

6-Text format: Font size should be easy to read, not too small or too large, and the font colour must fit with the background.

7-Frequent updates: If readers cannot find new content in the blog they will move to other blogs. Additionally, if you do not record activity on a regular basis, you will lose the golden gift provided by search engines for active blogs.

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Blogging is an easy way to share thoughts and ideas with the outside world. Select the optimal method of blogging for you, set up your blog, tell the outside world about it and start blogging immediately.

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6 comments on “Blogging Strategy

  1. Well researched post. The link blogs you mention would be ones to stay away from these days thanks to Google’s Penguin 2.0 update. Not sure how directory listings are treated but good quality links are always better to make sure any blog is ranked well and not killed off. I mentioned it briefly in my post.

    • Thanks Tom for your adding, yes you are right and I agree with you about Google’s Penguin 2.0 but the worthy and useful links still add value to the blogs..I will visit your blog as soon as possible to read about it..see you soon here:)

  2. Hi Danah,
    Very informative. I can see you did a bit of research before writing too! ‘Conduct a research before blogging’ is one of most highly voted strategy for successful blogging! See http://blog-juwu.rhcloud.com/ for a full list of strategies that I’ve collected from our classmates. You also brought up some unique points like ‘blog registration’ and ‘author’s credibility’. Two more things I should add to my list:D
    What do you think about group blogging! I saw this in your list of blog type and thought it might be fun it we do this in class. The we can make use of http://maximizesocialbusiness.com/how-to-create-blog-content-strategy-8283/ mentioned in Hussian’ blog ( http://hussain69.wordpress.com)
    P.S not sure if posted the last comment correctly, but here it is again. Delete the previous one if it’s a duplicate, thanks.

    • Thanks Julie for your replying.. I am glad to hear that from you.. Yes I did research before writing and that is one of my strategy and i think it is very important and useful step in the blogging.. I have opened what you have collected from our classmates it really useful and hard work..Yes sure you can add it and i will be happy if it is unique points.. In the last semester I was participated in wiki activity, it similar to the group blogging and to be honest I do not realy like it because the final work not realy organized like what you do by just yourself.. It require more effort to organiz the content and to be sure that your adding fit with your frinds adding..No worry I will delete it:)
      cheers

  3. Hi Dana,

    I did realise from your post that a blog comes in many different forms. I wanted to know which of those types are good for enterprise. I do understand that many companies nowadays have awakened to the significant contribution of blogging or blog articles to their business and in reaching wider market share. I just wonder how big companies utilise this social tool to reach their market?
    What are the advantages and disadvantages of blogging for business purposes?

    Business practices today makes use of the new media over the traditional broadcast and print media to reach their customers. Blogging is a very interesting idea for business. It is easy, inexpensive and probably delivers better results than the traditional advertising practices.

    I’ve learned from your post, that social technologies are truly effective tools to connect with customers and this connection builds strong and long-term relationship that is profitable for the company. I agree with you, and you are right and in saying that it is the “easy way to share”

    • Thanks Hussain for your comment..
      To answer your question, as i see lots of enterprises are used the diverse blog kind that allow for them to add content, pictures, links, and video clips about their work. The world has become a small village with the internet and the customer can be from AU and the company based in KSA, so the blogging plays an important role in the marketing of the company to make the distance shorter. It is an excellent marketing tool and effective marketing channel for communication between the customer and the company that allow them to bring new customers when they explain more to the customers or the visitors about the product and make them more familiar with every new thing for their product because the the customer always wants more before any purchase process. Regards to the disadvantages of blogging for business purposes, lack of confidentiality may be one of big risk tht may face the company that use blogging and it occur when some one post important information about the company. ِAlso the possibility of hack and add negatively information about the company is other potential risk.

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