How The ROI Calculated for IBM:

The main objective to investment is to get a return on these investments. The regular way to assess the investment is calculated return on these investments which known as ROI (Return on Investment). In this week we will discuss how the ROI calculated for IBM.

 Implementation of Return On Investment has become one of the most intriguing and challenging issues facing the implementation of various activities with the context of using resources in any field. ( Phillips)


ROI for IBM:
At IBM, many issues are driving immense interest in ROI. Stress from senior managerial levels to show returns on their investment, and implementation of various financial commitments, for instance, in technology implementation situations within the IT department, is probably one of the most prominent drivers. Competitive economic pressures has attracted numerous views on how ROI is calculated, necessitating an intense scrutiny of the expenditures. (Phillips , 2011)


The ROI Business case example at IBM meets the requirements of all departments and other important groups. Despite the fact that calculation of ROI at IBM is an intricate process, main strength of this case example is on its accuracy. As claimed by Phillips , “the most challenging aspect of ROI is the nature and accuracy of its development.” Oftentimes, methods used to calculate ROI seem very confusing as they are surrounded by formulas, and statistics that often scare the most talented practitioners .  Coupled with this disquiet are the misunderstandings about the approaches used to calculate ROI. Nevertheless, “ROI must be explored, considered, and ultimately implemented in most organizations” (Phillips, 2011).


However, the approach has many tangible and intangible benefits. An effective approach is judged based on “accountability trends”. As such, it has captured and demonstrated effectively the value to be added to the organization. It has helped lower costs incurred in developing and maintaining applications by improving productivity at IBM. Nevertheless, the approach at IBM is weaker on grounds that it provides scanty information on the issue of assigning monetary values, and to the key elements involved in developing it.

At the end, I would like to leave you with the informative video about ROI by Tim McGarvey


Social Networks Monitoring And Queensland Art Gallery

All businesses need visibility. The nature of every business directly affects what metrics it needs to track, together with the relevant indicators to track. With the presence of web monitoring tools, successful companies have been able to adapt better than their enemies. Certainly, this is true because they most companies miss the key point of adaptability as it is possible to adjust when a company or an organization knows what is not working. An organization can be making mistakes, but “simply lack the feedback to know when and how they’re messing up.” (Kerpen) Today I  would like to discuss  social media monitoring tools in Queensland Art Gallery..


Queensland Art Gallery:

The Queensland Art Gallery and Gallery  is a gallery museum (space for visual art display) aims to link between the arts and individuals. It was established in 1895 and existing in the South Bank in Brisbane. The Queensland government is the owner and the operator of this museum that helps to attract artist tourist to Queensland.


Queensland Art Gallery, like many organizations should direct most of its energies on the health and effectiveness of its web presence, and its relationship with the market. With the social media monitoring tools, the organization will be able to monitor how its business undertakings affect its business and how to adapt (Croll & Power). Similarly, the organization should take advantage of the insights provided to iterate faster and to adapt better than its competitors. In so doing, it will also close the feedback loop between the changes it makes and the impacts they may have on its audience on the social media platform.


Facebook Insights:

From my experience with Facebook Insights, a tool that is being utilized by the organization, online marketing battles are as good as fought. It is with keen interest that I was able to establish that potential communities are those that hang out online (Kerpen). Many blog posts define brands and compare organizations with their competitors. It is based on this observation that I came to establish that any business entity that is striving to survive, and to thrive must be aware of all its interactions with online communities, not just within its front doors (Croll & Power).


Social media monitoring tools are an effective way to gather market data from potential consumers. They yield good insights and provide clues of how members of the target market respond to products and services.

Social media for business:

The social software is a revolution to business and akin enterprises by increasing the customer base through social media. Companies are increasingly tapping on the benefits of web 2.0 technologies, infamously known as enterprise 2.0 (Bell). This is being used in the in the finance, technology and, banking sectors. The appeal and emphasis on implementation of enterprise 2.0 is on the increased communication with customers. This is especially through social media platforms and wikis. Today I am going to talk about how social media help Timbuk2 in its business.


A striking example of a company that uses web 2.0 tools  is Timbuk2. It is a San Francisco based company that deals with the supply of fashion bags. In order to increase its customer base, they have adopted the usage of web 2.0 technologies. This has led to an increase in the consumer base because of incorporation of social media platforms like Facebook and twitter. Moreover, timbuk2 also uses the social software to a low for customer reviews and feedback in the form of blogging. This ensures that the production of their bags is in accordance to customer satisfaction’s quality and standards (Kurtz).


Timbuk2 has employed the usage of Facebook, twitter, and blogging with an aim of improving their marketing strategy. They have the social software to increase their customer base. They recently added their services to Flickr. The social software encourages a one-on-one interaction with the consumers. The customers are able to make a match base informed decision depending on their consumer preferences. The customers are also encouraged to follow Timbuk2 on twitter so as to get news feed on new product releases. Ultimately, the integration of enterprise 2.0 has led to an increase in profit sales and consumer awareness of Timbuk2 products.

I will leve you with the intresting video about Social Media for Business

The effect of social media on the health sector

The awareness of  web 2.0 importance in the health plays an active role in raising the efficiency of performance, improving the quality of health services, and the optimum use of resources in the health sector. Health 2.0 also aims to raise awareness about social media tools to provide an opportunity for the exchange of information and successful experiences in the health field. Our topic today will be about healthcare 2.0.


What is Health 2.0:

According to Wikipedia health 2.0 is “The use of social software and light-weight tools to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in health”. The concept of e-Health and the use web 2.0 tools for health provides a unique opportunity to develop  health systems by increasing the efficiency of health services and improved access to care services.


The American Red Cross:

The American Red Cross is arguably one of the most important players in the healthcare sector. The institution is widely known for its compassionate services to those in need. From disaster relief to supporting American families, the institution has continued to offer health and safety services both to American society and to international community. While the institution has been very successful in delivery of its service, the recent wave of social networks particularly the application of Enterprise 2.0 technology promises to offer one of the most powerful tools of communication among the stakeholders involved.

Lifesaving    images

Some benefit that associated with the implementation of Enterprise 2.0:

One such benefit associated with the implementation of Enterprise 2.0 is in the area of mobilizing resources. Mobilization of both human and financial resources is critical factor for the organizational survival. Implementation of Enterprise 2.0 by the organization will not only improve the recruiting capabilities of the company but also result to addition of donors and volunteers which are critical for the organization’s survival. Banking on enterprise 2.0 for fundraising across the globe is a viable option that the organization adopt. Furthermore, researches continue to show that fundraising on social platforms have become the accepted standard for nonprofit organization. This is confirm on the fact that the cost of fundraising is less as compared to the traditional means. Moreover, employing enterprise 2.0 as a tool for soliciting money will help the organization save money and increase revenue. Relying on enterprise 2.0 as a source of fund raising has the potential of creating and expanding volunteer networks and retaining support from donors and volunteers. Another benefit of implementation of Enterprise 2.0 is publishing and collecting Information. With the social media patients are able to access to the Internet and search for their condition and looking for the treatment options.The American Red Cross Facebook page is important resource to provide patients with quick information about their health. The information that available on Facebook page help the patients to become more knowledgeable regarding the effectiveness of treatment and the risks associated with them.


Social Media Legal Risks In business organisations

Social media has grown to become of the largest ways where business organisations can interact with the customers in an effective way.Unknown Social media sites or tools such as Google +, Facebook, Linkedin, Twitter, Youtube are some of the most popular sites used both by an organization’s management team and by its employees to interact with the organization’s stakeholders (Bradley & McDonald). The increased use of social media  in  business environment have led to an increased the legal risks associated with social media usage. One organisation that has identified major legal risks and come up with strategies and policies of preventing the identified risks from happening is Microsoft. The legal risks that can impact on an organisation negatively include leakage of important and sensitive data or information, postage of misstatements that may misrepresent the organisation position on an issue, defamation, breach of copyright, the tort of passing off, breach of privacy act, statutory risks among other risks. Today I will discuss the legal risks that can occur due to the usage of social media can affect Microsoft in a negative way.

The legal risks that can occur by using social media in Microsoft Inc :


 Microsoft Inc. is a one of major computer software and systems producers in the world today. Through the use of      social media, the organisation is open to a number of legal risks that can impact on the organisation in a negative  way if not handled correctly. One major risk that the organisation may face is lack of confidentiality. This may generally occur when an employee posts very important information or data about the organisation in their personal or organization’s social media account. For example, an over enthusiastic employee may post information about a new product that is still being developed on their Facebook pages. Other industry players can use this information to develop a similar product hence denying Microsoft Inc. the competitive advantage they may have enjoyed has the information remained confidential.  Another risk that may affect Microsoft Inc. in a negative way is the risk of misrepresentation of the organisation by posts posted on social media accounts by either the employees or the organisations management team. Posting messages on Facebook and other social media accounts is very easy and fast. For this reason, an employee who does not take due diligence may post messages that may represent their organisation in a negative way. Misrepresentation of an organisation may impact the organization’s reputation in a negative way.

How protect the organisations from these risks:

For the above discussion, an organisations management teams should come up withbigstock-security-concept--40838581-resized-600.jpg strategies and policies that can help protect the organisations from these risks . In the case of Microsoft Inc. for example, the management team can come up with an employee handbook with directions that all employees should follow when posting issues on social media. One major rule that should be contained in the employee handbook is that all employees should avoid as much as they can the use of social media while at work. Avoiding the usage of social media would reduce the chances of legal risks from happening . In the event that an employee has to access social media sites, then a senior employee should supervise such usage to ensure the organisation is not affected in any way. The organisation should also ensure that all information posted on media sites regarding the organisation should be verified and approved by senior employees. This is very important as it can reduce the chances of posting messages that can misrepresent the organisation or paint it in a negative way.

The Benefits of Implementing Social Technology Value Levers

Samsung Electronics is the leading multinational company in information technology. The company is based in South Korea and has several assembling plants and marketing networks in many countries. Samsung Electronics is known for manufacturing of chips, hard drives, flash memory and semiconductors devices for customers like Nokia, Sony and Apple. Currently the company is the major vendor in the smart phone and mobile phone markets stimulated by the reputation of Samsung Galaxy products. It has enjoyed many benefits and value associated with the use of social technology value levers in marketing and sales and customer service within the company (Michell, 2010).


Some of the major benefits and value levers associated with implementing Enterprise 2.0:

Samsung Electronics as a manufacturer of consumer goods depends heavily on5216_us_top_mobile_manufacturers_small_V2 brand recognition and employs social technologies across its value chains to expand its market share and increase its revenue. It achieves this through employing social technologies for instance Facebook and twitter to link with clients as well as to create sharper customer insights and to enhance the efficiency of knowledge employees. Samsung Electronics has taken on initiatives that expand its market share through shifting customer insight and advertising budgets to social media to capture the prospective significance of social technologies (Funk, 2012).  It captures a significant amount of its potential revenue through providing quality goods to its customers at reduced prices, providing goods that are more suited to customer needs and enhanced client service. The company is able to link with several people and pass information concerning its products through advertising in the social media. Customers are in turn able to access this information at low cost. In addition, the company employs social platforms to boost its sales and marketing through influencing purchasing behavior and communication with clients where it gets to understand consumer complaints and use this information in product development. In sales Samsung electronics employs information from social media to forecast demand.


Samsung states ‘We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society’.

How can Web 2.0 tools assist my personal productivity?

Science and technology represent the wheel of development in the world, and the Internet is one of the most important developments that have occurred in the modern era. The Internet allows people to sit in their house and see everything that is happening in the world. Additionally, it has had a significant impact on the daily lives of individuals, penetrating into all aspects of life, and life has become smooth, easy, and more productive with it. Today I am going to discuss how Web 2.0 tools assist my personal productivity, but first I would like to let you know the meaning of Web2.0.

What is Web2.0 ?

Web 2.0 describes the second generation of the World Wide Web that allows people to create information and interact with each other online. The difference between Web 2.0 applications and others is that Web 2.0 applications are easy to use, and users do not need to have many technical skills to create content and share it with others. Blogs, wikis, social networking sites and video-sharing sites are examples of Web 2.0. If you are interested in reading more about Web 2.0, you can check my previous posts in the Web 2.0 category.

Web 2.0 tools assist my personal productivity:

In the education area, I use Google Scholar, one of the most worthy and important search tools, to access information for my academic research. It is easier than looking through hundreds of books in the library and it saves my time. Besides Google Scholar, I use Delicious to store bookmarks. It is better than the traditional way of storing bookmarks using the Favorites icon on the computer, because it allow me to access my bookmarks from any computing device and share them with others. In the communications area, for around 10 years I have used Hotmail to send messages with text files, images and audio as attachments, to anywhere in the world within moments. I also use Twitter and Facebook to express myself and to communicate with my friends and famous people. In the entertainment area, I use Instagram to share part of my life with my family and my friends. Additionally, I use YouTube to watch movies and listen to my favourite music. Web 2.0 websites also help me to avoid physical suffering, especially in the shopping field which I can do via fingertips clicks through e-commerce websites. I cannot imagine my life without Web 2.0 apps because these put the whole world into my hands, and the computer without them is like a dead body.


My experience with Web 2.0 applications:

During the previous semester I used a blog, wiki, and Google Docs, which were new Web 2.0 applications for me. In my blog, I write new content, communicate with the online community and learn more and more about Web 2.0 each week. I really enjoy doing that; I find blogging so easy and that it helps people to express themselves. Additionally, I collaborated in wiki activities with my classmates during the semester. It was interesting to share our thoughts and work as a team. From these two activities I have learnt the differences between wikis and blogs. Wikis are designed for groups of users to share and cooperate on one topic, and any user can enter a password to edit the contents of the wiki at any time. A wiki also provides for discussion boards on each page, allowing users to engage in ongoing discussions and talks about their projects. A blog consists of  periodic articles about different topics, usually written by one author daily, weekly, or monthly, and allows others to read and comment on the content. I use Google Docs in our group assignments to communicate with each member of the group. I find it a helpful and easy tool to create and share files, and it also saves time.

At the end, all you need to start use Web 2.0 tools is the desire to exploration and understanding the types of the tool that make  your work easy.

Lightweight Models And Cost Effective Scalability

Nowadays, there are many open source operating systems, web servers, programming frameworks, databases, and content management systems. These open source helps businesses to create application servers with low cost instead of spend to much on services of a technical expert and hardware. Businesses simple products able to hit the market in short timeframe with minimum effort and cost through the free tools at the beginning and continue growing in the future by applying the last pattern defined by Tim O’Reilly at Web 2.0 conference “lightweight models and cost effective scalability”, which is our topic discussion today.dd

What does Lightweight Models And Cost Effective Scalability mean?

One of the distinction between Web 1.0 and Web 2.0 is that, Web 1.0 concentrate in infrastructure and workers because they believe “doing more is the best” thought which cost  lots of money, time, and effort. While Web 2.0 outsource manpower and  infrastructure if necessary, it applied “doing less is better” approach.

Agile software-devel- opment techniques are ideally suited to support rapid release cycles, so they have a readiness for change. Integrate lightweight development and deploy- ment processes as complements to the perpetual beta. Combine this with low-cost, commodity components to build a scalable, fault-tolerant opera- tional base. Tim and John

To demonstrate Lightweight Models and Cost Effective Scalability in the real world, I have chosen Wikipedia the most widespread public web reference work.

Wikipedia black out

Wikipedia overviw:

Wikipedia is a collaboratively edited, multilingual, free Internet encyclopaedia supported by the non-profit Wikimedia Foundation. Wikipedia

Wikipedia was established by Larry Sanger and Jimmy Wales in 2001. It has 26 million articles in 286 languages that can be edited by others by access to Wikipedia site. On Alexa Wikipedia is the sixth globally website and it has 365 million readers in everywhere..

Wikipedia applied Lightweight Models And Cost Effective Scalability :

  • Scale with demand: Since Wikipedia established in 2001, has grown quickly to become one of the largest sites on the Internet and to attract more than 86 million visitors per month in 2012. Wikipedia provides free service to the users and it has small number of employee approximately 66 while the rest are volunteers to keep the costs down. As we said before is a non-profit organization and the goal of this organization is to encouraging “the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge”.
  • Syndicate business models: Articles in Wikipedia written by online authors without pay, they practice cooperation in writing. Visitors do not need any qualifications to participate in Wikipedia, and therefore a lot of contributors from various ages and backgrounds cultural.EnwikipediaGom
  • Provide outsource infrastructure, function, and expertise: Wikimedia know they does not have a operational, technological and financial infrastructure and it  have to operate in developing operational and technology systems in order  to meet the readers needs.Wikimedia Movement Strategic 
  • Market Virally: Wikipedia has clear viral growth over the years as displayed in the graph.
  • Design for scale: Wikipedia is designed as simple platform for writing articles and its design allowed to the users to control the content by added or edit it in any time. Wikipedia scaled to almost 3 million entries.
  • Fail Fast, Scale Fast: this encyclopaedia site is doing what they can to stay scalable. However they requires to improve the user experience and innovate greater tools to creat collaborative content, that needs to raise fundraising and technical investment

In conclusion, lightweight models and cost effective scalability is important rule to help Web 2.0 startups to success. However, if you want to write a new topic, or you’re puzzled about what you write, just check out the topics proposed by Wikipedia and I hope you’ve enjoyed by reading my post.

Leveraging the long tail – YooX

There is no doubt that the Internet has become an important part of our daily lives, and it is involved in many of its features, business is one of these features that attracts more and more people every day due to the numerous advantages of commercial websites. In this post I am going to discuss the seventh pattern of web 2 as defined by Tim O’Reilly “Leveraging the long tail” that traders use to develop their targeted website traffic.

What does the Long Tail means:

The first used of long tail expression was by Chris Anderson in 2004 to describe the searching of products on commercial websites by individuals.

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Chris Anderson


On the left of the graph, the red head represent the popular products on the commercial websites that has high volume of traffic. Whereas, on the bottom, the orange tail shows the niche products that has soft volume.

Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head. Tim O’Reilly

Many different business in online markets take the long tails advantages such as, Netflix,,, etc. In this pattern I will use YOOX as a good example of leveraging the long tail.

images-1About YOOX:

Yoox is an Italian online retailer of multi-brand fashion, design and art. It was established in 2000 by Federico Marchetti and serves more than 100 countries worldwide. The company’s concept is to sell different range of end-of-season clothing and accessories of international brands such as Cavalli, Gucci, and Dolce & Gabbana in cheaper cost around half price of original one to enable “luxury brands to off-load last year’s merchandise without undermining their brands or cannibalizing sales at their existing stores”. It also include new collections clothing, books, furniture, pet accessories and exclusive capsule collections. The price of these products set by the supplier.

The name, Yoox, is said to be composed of the male (Y) and female (X) chromosome letters linked by OO, the symbol of infinity or “the ‘zero’ from the binary code, the fundamental language of the digital age”. Wikipedia

Demonstrate The Long Tail by using YOOX:yoox.com_uv_us_310

  • Build on the driving forces of the Long Tail: YOOX builds on the driving forces of the long tail, it has a perfect democratized tools of production to keep the long tail by offering a large number of online retailers products under one roof and the searchable about these products will be through many criteria such as designer, size, type, price, etc. The special feature of this site is that, YOOX displays old collection of fashion companies with low price could be up to 90% discount. That characteristic bring more buyers and help the fashion companies to clean their shelve from the old collection and give the chance for the new season collections.
  • Use algorithmic data management to match supply and demand : As we said before, customers search about products in YOOX via criteria such as gender, brand, size, material, price, last arrival, etc that help to make more sales operations. It also allowing customers to leave comments about the products to help others to make a decision in their purchase. Additionally, users can see other products thats match what they are looking for.
  • Use architecture of participation to match supply and demand : YOOX has a search tool that allows the users to search by popularity. YOOX display the best products and special offers every few weeks. For example, you can see in the home page this week discount of kidswear up to 20 %. Also YOOX showcases products information and  delivery and return term. When you search about something in  YOOX you will see suggestion in the bottom  relevant to your choice.
  • Leverage customer self-service to cost effectively reach the entire web:  YOOX allowing customers to register in MYOOX to facilitate costomer shopping experience. MYOOX allowing users save and organize information in his Card Wallet and Address Book to make purchases easy and fast which increase customer satisfaction. Additionally, the costumers can change their  payment settings easily from change the account setting. The users can share what they like in Twitter, Facebook, and Pinterest easily by click in these social media icons. They also can track shipments by My Orders and check the order status.
  • Leverage the low-cost advantages of being online: YOOX reduce expenses of real store that include store rent, furniture ,workers, advertisement, etc by excellent management of the site. It also increase the process of buying and selling on the site by focusing on the SEO services and publicize the site that cost less than TV or printed ads cost.


In conclusion, online shopping give us the possibility of comparison between more than one site offers the same item for while getting the most competitive price, some facilities with regard to shipping and other expenses. Additionally, we can not forget that the electronic stores never close their doors as the  physical stores. Shopping online not require to leave your home and defray of transmission or fuel for a car and may find on the Internet some of the goods that are not available in local stores. On the other hand, online shopping has some disadvantages, falling as victim if the the procurement process via an untrusted site, or the product contrary to the real attributes. In addition, you can not negotiate on price or delivery dates and other things to the lack of communication and face-to-face between the client and the seller. Finally, you can not inspect the goods before buying just see the image and after receiving If the image does not match that imagined and decided not to receive it they do not allow that.

Perpetual Beta- Delicious

Today’s post will be about “Perpetual Beta”, the six pattern of web 2.0 application that defined by Tim O’reilly. This principle focuses on the endless development of programs features that offered as a service for the users to get their satisfaction. The development cycle of the software can be on a monthly, weekly, or even daily cycle, depends on the users needs.

What is Perpetual beta:

Perpetual beta is the keeping of software or a system at the beta development stage for an extended or indefinite period of time. It is often used by developers when they continue to release new features that might not be fully tested. Wikipedia

Examples of Perpetual beta:

According to O’Reilly’s  Microsoft and Google are clear examples of Perpetual Beta and “Microsoft won’t be able to beat Google” because Google upgrading their computing environment every day while Microsoft upgrading the computing environment every 2-3 years. Additionally, Google Maps, Gmail, Flickr, and delicious are other example of this pattern. In this post I am going to discuss Delicious as a web 2.0 application that achieved the best practices and benefits of Perpetual beta website.delicious-logo


Delicious is a social bookmarking website which means that, rather than going to your favourite icon and save it in the internet explorer you can save your bookmarking in the web site so you can access to your bookmarking from any computing divides in any time. In addition Delicious allow you to share your bookmarking with others.

Delicious (formerly is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003. Wikipedia

Delicious is a free service designed to be the best place to save what you love on the web, whether it’s a video, picture, product, blog post, article or music. We then help you remember and find it later. Delicious

How does Delicious linked to this pattern:

Release early and release often: Websites updating is essential to websites success. For that Delicious have search tools to keep track of the users to know what they like and what do not. Delicious always updated and change or add new features according to the users needs. Additonally, Delicious advertise the updating through Delicious blog.

Engage users as co-developers and real-time testers: as we said before delicious updating the system by tracking user behavior. Each page in Delicious has a feedback button at the bottom of the page to get feedback from the users that help to improve the website. For example, Delicious thanks its users for their feedback that help to create search box to conveniently search about tags, keywords, network, usernames, and even tag bundles. Additionally, Delicious enhanced the website with keyboard shortcuts to save users time.

Instrument your product:  Every updating or new feature of Delicious tested by the users through adding new bookmarking on the website and share links with friends.

Incrementally create new products: Delicious involves the users as real time tester, it is looking for the users needs and  analysing their feedback to updating existing feature and bring new one.

Use dynamic tools and languages: Delicious using Python programming language and RSS to publish the content on the web. additionally, user can download and interchange data and through the site’s API in an XML or JavaScript Object Notation. The feeds in delicious come in several formats including RSS and JSON.

Over a billion links served daily to more than 200 countries worldwide. Delicious